Public Relations and Marketing
Bartel Communications helps your organization achieve its business goals
through:
Public Relations Plans and Programs
Public relations is the art of nurturing good relations with a company's
various publics by obtaining favorable publicity, building a positive corporate
image, and handling or heading off unfavorable stories or events. The
image-building services offered by Bartel Communications include:
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Brand-Building Initiatives
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Corporate-Identity Materials
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Crisis Management
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Media Relations
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Image Campaigns
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Product Publicity
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Publishing Public Relations
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Special Event Management
Community Relations Campaigns
Community relations campaign demonstrate a company's good
corporate citizenship by supporting community-based organizations and
activities, fostering working relationships with stakeholder groups representing
business and public interests, and enhancing the quality of life in key markets.
The community relations team at Bartel Communications:
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Conducts community
interviews and public surveys to identify local perceptions, values, and
needs
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Designs
communications materials and programs that encourage open discussion among
constituent groups
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Develops and
implements community relations campaign with defined goals, audiences,
messages, and actions
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Identifies local concerns and
resolves conflicts early
Strategic Marketing Initiatives
Marketing is the art of satisfying customer needs. The process includes
understanding consumer needs, developing products and services that provide
superior value, and promoting those products and services effectively. Bartel
Communications offers:
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Brand Definition
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Business-to-Business Marketing
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Direct Marketing
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Integrated Marketing
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Marketing Communications Audit and Evaluation
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Marketing Plans
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Publishing Marketing
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Product Development and Positioning
Media Training for Corporate Spokespersons
Bartel Communications trains spokespersons, professionals, and business
leaders for media interviews and speaking engagements. Content areas include:
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Knowing your audience
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Formulating your message
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Handling newspaper, magazine, radio, and
television interviews
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Preparing for platform speaking engagements and
presentations
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Overcoming nervousness and stress
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Role playing interviews and presentations
Grantsmanship Campaigns
Grantsmanship is the art of obtaining
funding for non-profit organizations through federal, state, foundation, and
corporate funding sources. The grantsmanship services offered by Bartel
Communications include:
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Writing and editing grant
applications and proposals
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Researching grant makers using
state-of-the-art computer software programs
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Writing and editing fundraising
materials for private development campaigns
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