Writing and Editing

Ghost Writing

Public Relations and Marketing

Training and Professional Development

 

Public Relations and Marketing

Bartel Communications helps your organization achieve its business goals through:

Public Relations Plans and Programs

Public relations is the art of nurturing good relations with a company's various publics by obtaining favorable publicity, building a positive corporate image, and handling or heading off unfavorable stories or events. The image-building services offered by Bartel Communications include:

  • Brand-Building Initiatives

  • Corporate-Identity Materials 

  • Crisis Management

  • Media Relations

  • Image Campaigns

  • Product Publicity

  • Publishing Public Relations

  • Special Event Management 

 

Community Relations Campaigns

Community relations campaign demonstrate a company's good corporate citizenship by supporting community-based organizations and activities, fostering working relationships with stakeholder groups representing business and public interests, and enhancing the quality of life in key markets. The community relations team at Bartel Communications:

  • Conducts community interviews and public surveys to identify local perceptions, values, and needs

  • Designs communications materials and programs that encourage open discussion among constituent groups

  • Develops and implements community relations campaign with defined goals, audiences, messages, and actions

  • Identifies local concerns and resolves conflicts early

 

Strategic Marketing Initiatives

Marketing is the art of satisfying customer needs. The process includes understanding consumer needs, developing products and services that provide superior value, and promoting those products and services effectively. Bartel Communications offers:

  • Brand Definition

  • Business-to-Business Marketing

  • Direct Marketing

  • Integrated Marketing

  • Marketing Communications Audit and Evaluation

  • Marketing Plans

  • Publishing Marketing

  • Product Development and Positioning

 

Media Training for Corporate Spokespersons

Bartel Communications trains spokespersons, professionals, and business leaders for media interviews and speaking engagements. Content areas include:

  • Knowing your audience

  • Formulating your message

  • Handling newspaper, magazine, radio, and television interviews

  • Preparing for platform speaking engagements and presentations

  • Overcoming nervousness and stress

  • Role playing interviews and presentations 

 

Grantsmanship Campaigns

Grantsmanship is the art of obtaining funding for non-profit organizations through federal, state, foundation, and corporate funding sources. The grantsmanship services offered by Bartel Communications include:

  • Writing and editing grant applications and proposals

  • Researching grant makers using state-of-the-art computer software programs

  • Writing and editing fundraising materials for private development campaigns

 

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