January 2012
Pauline Bartel of Bartel
Communications Inc., is among a group of members selected by The Chamber
of Southern Saratoga County to appear on a billboard, saluting the
organization's 45th business anniversary. With GPS artwork and the message
"The Chamber of Southern Saratoga County: 45 Years As Our Destination For
Success," the billboard appears on Route 9, south of Ushers Road in Clifton
Park from January 2 through January 15, 2012.
December 2011
Pauline Bartel of Bartel
Communications Inc., participated in a private tour of GlobalFoundries Fab
8 Module 1, along with other members of The Chamber of Southern Saratoga
County's Board of Directors. The semiconductor manufacturing facility is located
in the Luther Forest Technology Campus in Ballston Spa, NY.
Pauline Bartel of Bartel
Communications Inc., developed the branding theme "Your Chamber: Celebrating
45 Years As Your Destination For Success" for the year-long business
anniversary campaign The Chamber of Southern Saratoga will launch in 2012.
November 2011
Pauline Bartel of Bartel
Communications Inc., presented the
program "Building a BUZZ for Your Business" for the Capital
Region Women's Network (CRWN). She shared the four principles of BUZZ marketing
and showed how an investment of time and creativity can increase
visibility for a business, create top-of-the-mind awareness and boost a
company's bottom line.
Pauline Bartel of Bartel
Communications, Inc., facilitated an idea
generation session for members of the Consulting Alliance to help design
the Alliance's 20th anniversary celebration.
Pauline Bartel of Bartel Communications, Inc., was
elected to serve a second three-year term on the Board of Directors of The
Chamber of Southern Saratoga County. She chairs the Chamber's Marketing
Committee and the Chamber's 45th Anniversary Committee.
October 2011
Pauline Bartel of Bartel Communications, Inc., was
re-appointed Chair of the Publicity Committee of the Board of Directors of the
Friends of the Waterford Public Library. She will serve a one-year term.
Bartel
Communications, Inc., is working with The Chamber of Southern Saratoga County on
an integrated marketing and public relations campaign for the Chamber's 45th
business anniversary in 2012. The integrated marketing and public relations
campaign Bartel Communications created for the Chamber's 40th anniversary won
four industry awards, including the 2008 Mark of Excellence Award from the
American Marketing Association.
Pauline Bartel of Bartel Communications participated in The
Chamber of Southern Saratoga County's Board of Director's Strategic Planning
Retreat. Ms. Bartel is Chair of the Chamber's Marketing Committee and the Chair of the
Chamber's 45th Anniversary Strategic Planning Committee.
September 2011
Pauline Bartel of Bartel
Communications, Inc., was selected by Governor Andrew Cuomo's Office to attend
President Bill Clinton's keynote speech at the New York Open For Business
Conference at the Empire State Plaza Convention Center. She will represent
Bartel Communications, Inc., a company certified by New York State as a
Woman-owned Business Enterprise (WBE) and The Chamber of Southern Saratoga
County. Ms. Bartel is a member of the Chamber's Board of Directors.
The Times Union
featured the Albany-Colonie Regional Chamber of Commerce's Women's Business
Council (WBC) in an article "A League of Their Own Builds Business
Success" in honor of the WBC's 25th business anniversary. Read the article
at this link:
ttp://www.timesunion.com/business/article/A-league-of-their-own-builds-business-success-2180869.php
Bartel Communications created the anniversary-year theme "Celebrating 25
Years of Partnerships and Progress" for the WBC and provided business
anniversary and media relations consulting services to the organization for its
quarter-century anniversary.
Pauline Bartel of
Bartel Communications, Inc., presented the program "Unleash the Promotional
Power of Your Business Anniversary" to the Schenectady Business and
Professional Women's Club on September 27. She shared innovative strategies for
creating themed anniversary-year promotional campaigns to celebrate a
company's success and longevity and "sell"-abrate its products and
services.
Pauline Bartel of Bartel
Communications, Inc., was interviewed for a feature story about marketing
partnerships. She discussed the marketing partnership she formed with The
Chamber of Southern Saratoga County to showcase her business anniversary
consulting services. Read the article "How to Form Great Marketing
Partnerships" at the American Express Open Forum website http://www.openforum.com/articles/how-to-form-great-marketing-partnerships
Bartel
Communications, Inc., has openings for virtual internships in integrated
marketing and public relations for the Spring 2012 semester . Students interested
in earning academic credit can contact the firm (pauline@paulinebartel.com)
for further details.
August 2011
Bartel
Communications, Inc., and its business anniversary consulting services were
mentioned in the "PR Corner" of Inside Tucson Business in the
article "Celebrating Anniversaries: Have Your Cake and Eat It Too" (www.insidetucsonbusiness.com).
July 2011
Bartel
Communications, Inc., was selected by the Consulting Alliance to plan and
execute a strategic business anniversary image campaign for the organization's
20th business anniversary in 2012.
Bartel
Communications, Inc., is working with the Women's Business Council (WBC) of the
Albany-Colonie Regional Chamber of Commerce to publicize the WBC's 25th business
anniversary in the Albany, NY media market.
June 2011
Bartel
Communications, Inc., released "The Bartel Years 200 (TM)," business
anniversary symbols for companies in business for 100 years or more. "The
Bartel Years 200(TM)" celebrate the DNA of business achievement: qualities
that enable companies to reach a second century of business success. Request a
free copy by emailing pauline@paulinebartel.com.
Pauline Bartel of
Bartel Communications, Inc., has been appointed chair of the committee charged
with strategic planning, marketing and public relations for The Chamber of
Southern Saratoga County's 45th Anniversary in 2012. The image campaign Bartel
Communications created for the Chamber's 40th Anniversary in 2007 won four
industry awards, including the 2008 Mark of Excellence Award from the American
Marketing Association.
The article "3 Big Mistakes Companies Make With
Business Anniversaries" by Pauline Bartel of Bartel Communications, Inc.,
was reprinted in the "Welcome to the Boardroom" column of the June 16,
2011 edition of the Ballston Journal.
Bartel Communications, Inc.,
launched a blog that offers Pauline Bartel's thoughts, opinions and ideas about
a range of persuasive tools and strategies for winning new business. Post will
also reveal the back stories of activities and elements of Pauline's three professional passions:
Promotion, PR and Publishing (http://www.paulinebartel/blog/).
May 2011
Pauline Bartel of
Bartel Communications, Inc., represented The Chamber of Southern Saratoga County
at the Saratoga Economic Development Corporation annual dinner. Pauline is a member of
the Chamber's Board of Directors.
The article "Play Ball! When Pitching to the Media
Avoid These Rookie Mistakes" by Pauline Bartel of Bartel Communications, Inc., was published
online at www.MediaQuay.com. View the
article at http://mediaquay.com/article/play-ball-when-pitching-to-the-media-
avoid-these-rookie-mistakes.htm
April 2011
The article "Play Ball! When Pitching to the Media
Avoid These Rookie Mistakes" by Pauline Bartel of Bartel Communications, Inc., was published
in the "Welcome to the Boardroom" column of the April 29, 2011 edition
of the Ballston Journal. View the article at http://www.theballstonjournal.com/2011/04/play-ball-when-pitching-
to-the-media-avoid-these-rookie-mistakes/
Pauline Bartel of Bartel Communications, Inc., developed
the branding theme "The WBC -- Celebrating 25 Years of Partnerships and
Progress" for the Albany-Colonie Regional Chamber of Commerce's Women's
Business Council.
March 2011
The article "Building Your Brand Through the Power of
Publicity" by Pauline Bartel of Bartel Communications, Inc., was published
in the "Welcome to the Boardroom" column of the March 3, 2011 edition
of the Ballston Journal.
February 2011
Pauline Bartel of Bartel Communications, Inc., is working
with the Albany-Colonie Regional Chamber of Commerce's Women's Business Council
for the celebration of the organization's 25th anniversary.
January 2011
Bartel Communications, Inc., was contracted by McDonald
Studio in South Bend, Indiana, to create an integrated marketing and public
relations campaign for the photography studio's 150th business
anniversary.
Pauline Bartel of Bartel Communications, Inc., was profiled
in the "Word on the Street" column in the December/January issue of Visions,
the magazine published by the Albany-Colonie Regional Chamber of Commerce. In
answer to the question "How has your membership in the Chamber helped to
grow your business?," Pauline responded:
"Active participation in the Women's Business Council
(WBC) has helped Bartel Communications to grow, especially in our niche area of
business anniversary consulting. In 2007, we partnered with the WBC for a
fundraiser for the adopted nonprofit. The goal of 'Dime Time' was to collect
10,000 dimes in 10 months in honor of our 10th anniversary. Wearing a sparkly
silver top hat, I became 'The Dime Time Dame' at WBC meetings, asking for dime
donations that Bartel Communications then matched. We had fun, exceeded our goal
and showcased for prospective clients our creativity in planning and executing
business anniversary 'sell'-abrations."
December 2010
Pauline Bartel of Bartel Communications, Inc., was
re-appointed Chair of the Publicity Committee of the Board of Directors of the
Friends of the Waterford Public Library. She will serve a one-year term.
Pauline Bartel of Bartel Communications, Inc., was
re-appointed to the Marketing Committee of the Consulting Alliance. She will
serve as public relations and publicity liaison for a one-year term.
November 2010
The article "Making Yourself Memorable at Networking
Events" by Pauline Bartel of Bartel Communications was reprinted in the
"Welcome to the Boardroom" column of the November 12, 2010 edition of
the Ballston Journal. The article appeared in "Welcome to the
Boardroom" originally in July 2010.
October 2010
Pauline Bartel of Bartel Communications participated in The
Chamber of Southern Saratoga County's Board of Director's Strategic Planning
Retreat. During the retreat, Pauline, who is Chair of the Chamber's Marketing
Committee, and the Chair of the Ambassador's Committee unveiled a new
Member-Get-a-Member initiative, which has the goal of "running with 1,000
Chamber members" by 01/11/11.
Pauline Bartel of Bartel Communications donated writing and
media relations services to the Friends of the Waterford Public Library for the
National Celebration of Friends Week (October 18 through 24, 2010). Bartel
assisted with a grant proposal to American Girl Doll for a historical doll that
could be used by the Friends for fundraising. As a result, the Friends received
Rebecca, a Jewish-Russian immigrant doll, representing circa 1914. Rebecca was
the guest of honor at a moms-daughters-and-dolls tea party that the Friends
hosted on October 9, 2010. The doll will be raffled off in December 2010 by the
Friends. Bartel obtained print media coverage of both the doll donation and the
tea party in issues of River Life.
September 2010
Bartel Communications donated media relations services
to the Albany-Colonie Regional Chamber of Commerce's Women's Business Council
for its Symposium on Excellence to be held in October 2010. Bartel
Communications also donated marketing services to The Chamber of Southern
Saratoga County for its Think Local, Buy Local Campaign, which launched in
September 2010.
The article "3 Big Mistakes Companies Make With
Business Anniversaries" by Pauline Bartel of Bartel Communications, Inc.,
was published in the "Welcome to the Boardroom" column of the
September 9, 2010 edition of the Ballston Journal.
Pauline
Bartel of Bartel Communications, Inc., was reappointed chair of the Public
Relations Committee of the Board of Directors of the Friends of the Waterford
Public Library. She will serve a one-year term.
August 2010
Bartel Communications planned and launched a publicity campaign for the
Mohawk Towpath Scenic Byway's 5th anniversary since being designated one of America's Scenic
Byways. The campaign centered on the "Bike the Byway" event held on
Saturday, August 28, 2010. The event attracted 76 riders, which exceeded all
expectations by 153%. Highlights of the publicity campaign included:
-
The organization's executive director discussed the
history of the Byway and details about the "Bike the Byway" event
with J. Michael O'Connell on "Capital District Forum," a 30-minute
public affairs radio program broadcast on WQAR-FM 101.3 on August 15.
-
River Life and Latham Life promoted the
"Bike the Byway" event in the article "Go Cycling Through
History" by Rebecca Eppelmann in August 19 editions.
-
The Times Union Clifton Park blog by Myla Kramer
promoted the "Bike the Byway" event (http://blog.timesunion.com/Cliftonpark/).
-
The organization's executive director and a member of
the Board of Directors appeared on "The Schenectady Today Show"
hosted by Ann Parillo on Schenectady Area Access Channel 16 on August 25.
They discussed the history of the Byway and details about the "Bike the
Byway" event.
-
The Clifton Park Spotlight promoted the
"Bike the Byway" event with the color photos of the Byway and the
article "Two Wheels on the Towpath" by Jacqueline M. Domin in the
August 26 edition.
-
The Community News listed the "Bike the
Byway" event as one of its featured "Happenings," which
appeared on the front page of its August 20 and August 27, 2010 editions.
-
Phil Bayly of News Channel 13 WNYT mentioned the
"Bike the Byway" event on the August 26 morning newscast.
-
Fred LeBrun, columnist for the Times Union, took
a car-and-bicycle press tour of the Byway and wrote the column "Cycling
Through History" for the August 27 edition of the paper. The column
appeared on the front page of the Sports section (http://www.timesunion.com/sports/article/Cycling-through-history-633786.
php).
-
The Sunday Gazette reported on the "Bike
the Byway" event in the article "Bike the Byway Event Shows Riders
Erie Canal History" that appeared in the August 29, 2010 edition.
Bartel Communications, Inc., was featured in a mini-case
study, "The Chamber Provides Valuable Recommendations for Members,"
which appeared in the July/August edition of The Bottom Line, a monthly
newsletter of The Chamber of Southern Saratoga County. The article described how
a Chamber recommendation helped Bartel Communications seal a deal with an
Ohio-based company in the regulated casino gaming industry for a 10th business anniversary strategic plan
and promotional campaign.
Bartel Communications has been contracted by Berkshire
Animal D.R.E.A.M.S. to create a strategic plan for an integrated marketing and
public relations campaign for the organization's 10th anniversary.
July 2010
The article "Making Yourself Memorable at Networking
Events" by Pauline Bartel of Bartel Communications, Inc., was featured in
the "Welcome to the Boardroom" column of the July 29, 2010 edition of
the Ballston Journal.
June 2010
Pauline Bartel of Bartel Communications, Inc., presented
the interactive program “Strategic Media Relations for Consultants” to
members of the Consulting Alliance. She discussed the
tools and techniques that shape a successful strategic media relations
program, ways to work professionally with the media and how to harness the power
of publicity.
Bartel Communications has been contracted by an Ohio-based
company in the regulated casing gaming industry to create a strategic plan for an integrated
marketing and public relations campaign for the company's 10th business
anniversary.
Bartel Communications has been contracted by the Mohawk
Towpath Scenic Byway to create and execute a publicity campaign for the
organization's 5th anniversary since being designated one of America's Scenic
Byways.
The article "Building Your Brand Through
Networking" by Pauline Bartel of Bartel Communications, Inc., was featured
in the "Welcome to the Boardroom" column of the June 17, 2010 edition
of the Ballston Journal.
May 2010
To mark the 3rd anniversary of its business anniversary
consulting service, Bartel Communications, Inc., has published its latest tool
to help companies make the most of business anniversaries. The book SELL-abrate
Your Business Anniversaries! Ideas
for Harnessing the Promotional Power of Your First 25 Years contains:
- The
Bartel Years™,” the award-winning roster of symbols developed
specifically for business anniversaries
- A
theme for each of “The Bartel Years™” business anniversaries from 1
through 25
- Theme-based
ideas for 25 years of promotional campaigns directed to customers and
prospects, recognition campaigns for employees, community service projects,
publicity campaigns, business gifts and gift baskets
- Worksheets
for customizing “The Bartel Years™” business anniversary themes from 1
through 25 for specific fields or industries; developing a strategic
marketing plan for each business anniversary and creating monthly action
plans to make the business anniversary celebration last all year.
- The
Special Report, “3 Big Mistakes Companies Make With Business
Anniversaries”
The $24.95 spiral-bound book is available exclusively from
Bartel Communications (www.paulinebartel.com)
and can be ordered by calling (518) 237-1353 or by emailing pauline@paulinebartel.com
Bartel Communications, Inc., is an award-winning corporate
communications firm that builds the images of companies with words through
writing, editing, marketing, public relations and business anniversary
consulting.
In 2007, the firm debuted The Bartel Way™, an integrated marketing
and public relations strategy for positioning products and services within the
context of celebrating a corporate anniversary, and “The Bartel Years™,” a
roster of business anniversary symbols to inspire business anniversary ideas for
a century of business anniversary celebrations. The Bartel Way™ and “The Bartel Years™” were
recognized with the Gold Award in the Hermes Creative Awards 2008 competition,
an international competition for creative professionals.
April 2010
The
article "Business Anniversaries: Let the 'Sell"-abrations Begin!"
by
Pauline Bartel of Bartel Communications, Inc., was featured in the "Welcome
to The Boardroom" column of the April 1, 2010 edition of the Ballston
Journal (www.theballstonjournal.com)
March 2010
Pauline
Bartel of Bartel Communications, Inc., participated in a facilitated discussion at the member-only breakfast
meeting of the Consulting Alliance on March 26, 2010 at Wolferts Roost. During
"The Art of Proposals," Pauline shared her experiences in structuring
formal proposals in response to bid requests and in structuring informal
proposals in response to emerging opportunities.
Pauline
Bartel of Bartel Communications, Inc., was interviewed on March 22, 2010 on the "Power Women Magazine"
Internet radio program (www.blogtalkradio.com/powerwomenmag) about her firm's
business anniversary consulting services and one of its components, A Cause for
Celebration.
A Cause
for Celebration pairs for-profit client-benefactors with not-for-profit
organization-recipients for business anniversary community service projects that
Bartel Communications creates, develops, launches and publicizes. Power Women
Magazine Internet radio program presents topics of importance to women
worldwide.
The article "3 Big Mistakes Companies Make With Business Anniversaries" by
Pauline Bartel of Bartel Communications, Inc., was accepted and published on
EzineArticles.com (http://EzineArticles.com/?id=3797240) and sent to the
exclusive EzineArticles RSS Feed. Ms. Bartel earned Expert Author status with
EzineArticles.com
February 2010
Pauline
Bartel of Bartel Communications, Inc., was re-appointed Chair of the Marketing
Committee of the Board of Directors of The Chamber of Southern Saratoga County. She will serve a one-year term.
Bartel
Communications, Inc., was profiled in the article “Chamber Member
Collaborations” in the February 2010 issue of The Bottom Line, the
newsletter of The Chamber of Southern Saratoga County.
The article discussed how Bartel Communications is partnering with Tech
Valley Continuity to provide its clients with crisis communications planning and
training services. Read the article at www.southernsaratoga.org
January 2010
Pauline
Bartel of Bartel Communications, Inc., was re-appointed Chair of the Publicity
Committee of the Board of Directors of the Friends of the Waterford Public
Library. She will serve a one-year term.
Empire
Friends Roundtable of the New York Library Association named the Friends of the
Waterford Public Library the winner of the 2009 Small Friends Group Prize for
activities held and publicity gained during 2009 National Friends of Libraries
Week. Bartel Communications donated special-event, community-relations and
media-relations services to the Friends of the Waterford Public Library.
According to Empire Friends Roundtable: "The Friends of the Waterford
Public Library demonstrated creativity, innovation, community involvement and
recognition, plus excellent promotion of Friends!"
Pauline
Bartel of Bartel Communications, Inc., was re-appointed Chair of the Publicity
Committee of the Women's Business Council of the Albany-Colonie Regional of
Commerce. She will serve a one-year term.
Pauline
Bartel of Bartel Communications, Inc., was re-appointed Public Relations Chair
by the Consulting Alliance. She will serve a one-year term.
December 2009
The
elevator speech used by Pauline
Bartel of Bartel Communications, Inc., is quoted in the newly released book Sixty
Seconds to an Unforgettable Elevator Speech by Don Rosenberg. Bartel's
business introduction was also designated by Rosenberg as one of the top three
most unforgettable elevator speeches cited as examples in the book.
Bartel's
elevator speech follows: "I am Pauline Bartel, president and chief creative
officer of Bartel Communications, an award-winning corporate communications firm
that builds the images of companies with words. We work with clients that are
experiencing the best of times. Through our business anniversary consulting
service, we help companies leverage their longevity to win new and repeat
business, strengthen key relationships and gain strategic marketplace advantage.
We also work with clients that are experiencing the worst of times. Through our
crisis communication consulting services, we help companies protect their
reputations when bad things happen. Whether your company is experiencing the
best of times or the worst of times, Bartel Communications will work like the
Dickens for you."
If you have questions or comments, please contact Pauline Bartel at pauline@paulinebartel.com
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