June 2010
Pauline Bartel of Bartel Communications, Inc., presented
the interactive program “Strategic Media Relations for Consultants” to
members of the Consulting Alliance. She discussed the
tools and techniques that shape a successful strategic media relations
program, ways to work professionally with the media and how to harness the power
of publicity.
Bartel Communications has been contracted by eclipse
Compliance Testing in Solon, Ohio, to create a strategic plan for an integrated
marketing and public relations campaign for the company's 10th business
anniversary.
Bartel Communications has been contracted by the Mohawk
Towpath Scenic Byway to create and execute a publicity campaign for the
organization's 5th anniversary since being designated one of America's Scenic
Byways.
May 2010
To mark the 3rd anniversary of its business anniversary
consulting service, Bartel Communications, Inc., has published its latest tool
to help companies make the most of business anniversaries. The book SELL-abrate
Your Business Anniversaries! Ideas
for Harnessing the Promotional Power of Your First 25 Years contains:
- The
Bartel Years™,” the award-winning roster of symbols developed
specifically for business anniversaries
- A
theme for each of “The Bartel Years™” business anniversaries from 1
through 25
- Theme-based
ideas for 25 years of promotional campaigns directed to customers and
prospects, recognition campaigns for employees, community service projects,
publicity campaigns, business gifts and gift baskets
- Worksheets
for customizing “The Bartel Years™” business anniversary themes from 1
through 25 for specific fields or industries; developing a strategic
marketing plan for each business anniversary and creating monthly action
plans to make the business anniversary celebration last all year.
- The
Special Report, “3 Big Mistakes Companies Make With Business
Anniversaries”
The $24.95 spiral-bound book is available exclusively from
Bartel Communications (www.paulinebartel.com)
and can be ordered by calling (518) 237-1353 or by emailing pauline@paulinebartel.com
Bartel Communications, Inc., is an award-winning corporate
communications firm that builds the images of companies with words through
writing, editing, marketing, public relations and business anniversary
consulting.
In 2007, the firm debuted The Bartel Way™, an integrated marketing
and public relations strategy for positioning products and services within the
context of celebrating a corporate anniversary, and “The Bartel Years™,” a
roster of business anniversary symbols to inspire business anniversary ideas for
a century of business anniversary celebrations. The Bartel Way™ and “The Bartel Years™” were
recognized with the Gold Award in the Hermes Creative Awards 2008 competition,
an international competition for creative professionals.
April 2010
The
article "Business Anniversaries: Let the 'Sell"-abrations Begin!"
by
Pauline Bartel of Bartel Communications, Inc., was featured in the "Welcome
to The Boardroom" column of the April 1, 2010 edition of the Ballston
Journal (www.theballstonjournal.com)
March 2010
Pauline
Bartel of Bartel Communications, Inc., participated in a facilitated discussion at the member-only breakfast
meeting of the Consulting Alliance on March 26, 2010 at Wolferts Roost. During
"The Art of Proposals," Pauline shared her experiences in structuring
formal proposals in response to bid requests and in structuring informal
proposals in response to emerging opportunities.
Pauline
Bartel of Bartel Communications, Inc., was interviewed on March 22, 2010 on the "Power Women Magazine"
Internet radio program (www.blogtalkradio.com/powerwomenmag) about her firm's
business anniversary consulting services and one of its components, A Cause for
Celebration.
A Cause
for Celebration pairs for-profit client-benefactors with not-for-profit
organization-recipients for business anniversary community service projects that
Bartel Communications creates, develops, launches and publicizes. Power Women
Magazine Internet radio program presents topics of importance to women
worldwide.
The article "3 Big Mistakes Companies Make With Business Anniversaries" by
Pauline Bartel of Bartel Communications, Inc., was accepted and published on
EzineArticles.com (http://EzineArticles.com/?id=3797240) and sent to the
exclusive EzineArticles RSS Feed. Ms. Bartel earned Expert Author status with
EzineArticles.com
February 2010
Pauline
Bartel of Bartel Communications, Inc., was re-appointed Chair of the Marketing
Committee of the Board of Directors of The Chamber of Southern Saratoga County. She will serve a one-year term.
Bartel
Communications, Inc., was profiled in the article “Chamber Member
Collaborations” in the February 2010 issue of The Bottom Line, the
newsletter of The Chamber of Southern Saratoga County.
The article discussed how Bartel Communications is partnering with Tech
Valley Continuity to provide its clients with crisis communications planning and
training services. Read the article at www.southernsaratoga.org
January 2010
Pauline
Bartel of Bartel Communications, Inc., was re-appointed Chair of the Publicity
Committee of the Board of Directors of the Friends of the Waterford Public
Library. She will serve a one-year term.
Empire
Friends Roundtable of the New York Library Association named the Friends of the
Waterford Public Library the winner of the 2009 Small Friends Group Prize for
activities held and publicity gained during 2009 National Friends of Libraries
Week. Bartel Communications donated special-event, community-relations and
media-relations services to the Friends of the Waterford Public Library.
According to Empire Friends Roundtable: "The Friends of the Waterford
Public Library demonstrated creativity, innovation, community involvement and
recognition, plus excellent promotion of Friends!"
Pauline
Bartel of Bartel Communications, Inc., was re-appointed Chair of the Publicity
Committee of the Women's Business Council of the Albany-Colonie Regional of
Commerce. She will serve a one-year term.
Pauline
Bartel of Bartel Communications, Inc., was re-appointed Public Relations Chair
by the Consulting Alliance. She will serve a one-year term.
December 2009
The
elevator speech used by Pauline
Bartel of Bartel Communications, Inc., is quoted in the newly released book Sixty
Seconds to an Unforgettable Elevator Speech by Don Rosenberg. Bartel's
business introduction was also designated by Rosenberg as one of the top three
most unforgettable elevator speeches cited as examples in the book.
Bartel's
elevator speech follows: "I am Pauline Bartel, president and chief creative
officer of Bartel Communications, an award-winning corporate communications firm
that builds the images of companies with words. We work with clients that are
experiencing the best of times. Through our business anniversary consulting
service, we help companies leverage their longevity to win new and repeat
business, strengthen key relationships and gain strategic marketplace advantage.
We also work with clients that are experiencing the worst of times. Through our
crisis communication consulting services, we help companies protect their
reputations when bad things happen. Whether your company is experiencing the
best of times or the worst of times, Bartel Communications will work like the
Dickens for you."
November 2009
Pauline
Bartel of Bartel Communications, Inc., presented the seminar "Subtle Sell
Marketing: Strategies That Drive Customers To Buy" to the Guilderland
Chamber of Commerce. Following the seminar, Pauline offered "Food for
Thought" speed-marketing consultations to pre-selected Chamber members.
Each Chamber member met one-on-one with Pauline to discuss current marketing
challenges and to receive advice and counsel. Pauline's appearance at the
Chamber was a fundraiser for the Regional Food Bank. Monetary contributions plus
41 pounds of canned food goods were donated by seminar and consultation
participants.
Pauline
Bartel of Bartel Communications, Inc., taught a three-session, continuing
education course at Hudson Valley Community College. In "Building a
Buzz for Your Business," Pauline taught small-business owners how to use an
array of low-cost yet powerful word-of-mouth marketing strategies, including
harnessing the power of publicity and using social networking to raise
visibility, enhance business and boost the bottom line -- even in tough economic
times.
Pauline
Bartel of Bartel Communications, Inc., completed a three-hour orientation,
"Fulfilling Our Mission: Translating Your Compassion Into Community
Action," at the American Red Cross of Northeastern New York and has joined
the Public Affairs Team as a crisis communications specialist.
October 2009
Pauline
Bartel of Bartel Communications, Inc., attended The Chamber of Southern Saratoga
County's Board of Directors Strategic Planning Retreat, which was held at the
Queensbury Hotel in Queensbury, NY.
Bartel
Communications, Inc., is partnering with Tech Valley Continuity, LLC, to provide
its clients crisis communications planning and training services. Pauline Bartel
discussed crisis communications in the seminar "Snowstorms and Flooding and Ice -- Oh My! Surviving Your Next
Disaster" that she and Geoff L. Turner of Tech Valley Continuity presented
at the U-Start Business Incubator in Schenectady, NY.
Pauline
Bartel of Bartel Communications, Inc., was reappointed chair of the Public
Relations Committee of the Board of Directors of the Friends of the Waterford
Public Library. She will serve a one-year term.
September 2009
Pauline
Bartel of Bartel Communications, Inc., attended the 2009 Albany Matchmaker &
Expo, an event that introduces small business owners to the purchasing
representatives of various local, state and federal agencies, universities and
national corporations to promote procurement opportunities. Bartel
Communications is certified by New York State as a Woman-Owned Business
Enterprise (WBE).
August 2009
Pauline
Bartel of Bartel Communications, Inc., was the subject of a front page feature
story, "In Business To Help Clients and Community," in the August 5,
2009 edition of River Life.
Pauline
Bartel of Bartel Communications, Inc., attended the Saratoga Regional Economic
Stimulus Forum and was interviewed as a participant by the Post Star for
a news story in the August 7, 2009 edition. Visit the link: http://www.poststar.com/articles/2009/08/07/news/local/doc4a7b9041da8b4643618407.txt
Pauline
Bartel of Bartel Communications, Inc., donated media relations services to the
Albany-Colonie Regional Chamber of Commerce's Women's Business Council for its
Summer Social event. WNYT News Channel 13 featured a WBC representative in an
interview segment with Elaine Houston on the mid-day news program on August 6,
2009. WTEN News Channel 10 featured on-the-scene coverage of the Summer Social
on its 11 p.m. broadcast on August 12, 2009.
July 2009
Pauline
Bartel of Bartel Communications, Inc., was interviewed on the Web radio program
"Mind Your BIZness" on July 22, 2009 (www.wnbradionetwork.com) about
"Harnessing the Promotional Power of Your Business Anniversary. Pauline
discussed celebrating a business anniversary as an essential marketing
strategy; key ways to create an anniversary-year branding message and the components of a comprehensive business anniversary promotional campaign.
June 2009
Pauline
Bartel of Bartel Communications, Inc., is quoted in the 2010 Woman's Advantage
Shared Wisdom Page-a-Day Calendar, which features "365 innovative ideas on
strategy, teambuilding, marketing, finance and more." Hard copies of the
$17.95 calendar are available from www.amazon.com.
An on-line version of the calendar will be displayed on the women's homepage for
Entrepreneur magazine.
Bartel
Communications, Inc. launched a teleseminar and a teleconsultation to help
businesses develop business anniversary ideas for business anniversary
promotional campaigns.
-
"Unleash
the Marketing Power of Your Business Anniversary" is a one-hour
teleseminar covering the promotional power of a business anniversary,
especially in tough economic times; three
key strategies for creating a business anniversary-year branding message;
four key business anniversary planning strategies; and examples of
blockbuster business anniversary "sell"-abrations created and
executed by Bartel Communications, the business anniversary ideas
experts.
Pauline
Bartel of Bartel
Communications, Inc., was featured in the article "Can We Talk?" in
the June edition of Visions, the magazine of the Albany-Colonie Chamber
of Commerce. In the article, Ms. Bartel discussed writing and speaking
techniques for effective business communication.
Pauline
Bartel of Bartel Communications, Inc., was quoted in two articles in the May
29-June 4, 2009 edition of The Business Review. Ms. Bartel discussed
crisis communications strategies in "Damage Control: Go on the Offensive --
Managing Tough News in Tough Times" and in "Case Study: An Aggressive
PR Strategy Helps Save a Hospital."
May 2009
Bartel
Communications, Inc., formed a strategic alliance with Corso's Cookies,
headquartered in Syracuse, NY. The alliance designates Corso's Cookies as a preferred
vendor and places the company on the vendor list that Bartel Communications
recommends to clients seeking custom cookies and cookie gifts. With this commitment, Bartel
Communications will provide to customers of Corso's Cookies consultation services and special pricing for
business anniversary promotional
campaigns.
Bartel
Communications, Inc., designated the Scotia-Glenville Traveling Museum as a
"Charity of Choice." Bartel Communications will recommend the
non-profit organization to clients seeking a beneficiary for educational and
child-related community-service projects that Bartel Communications will create,
plan and execute as part of business anniversary promotional campaigns.
April 2009
Pauline
Bartel of Bartel
Communications, Inc., presented the seminar "Sell"-abrating Your
Business Anniversary" at the Key4Women Resource Center in Colonie,
NY, in honor of the Resource Center's first anniversary. She discussed the
promotional power of a business anniversary; key strategies for creating an
anniversary-year branding message; and the components of anniversary-year
promotional campaigns directed to customers, prospects, the media and
others.
February 2009
Bartel
Communications, Inc., formed a strategic alliance with Expressions of
Gratitude. The alliance designates Expressions of Gratitude as a preferred
vendor and places the company on the vendor list that Bartel Communications
recommends to clients seeking custom gift baskets. With this commitment, Bartel
Communications will provide to customers of Expressions of Gratitude
consultation services and special pricing for business anniversary promotional
campaigns.
January 2009
Pauline Bartel
was elected to serve a two-year term on the Board of Directors of The Chamber of
Southern Saratoga County. Bartel has also been appointed to serve as chair of
the Chamber's Marketing Committee.
If you have questions or comments, please contact Pauline Bartel at pauline@paulinebartel.com
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